Marketing automation in simple terms can be defined as using software platforms and other information technology tools to effectively market products and services through multiple online channels such as email, social media, mobile, inbound marketing and indulging in other website actions. Market automation involves nurturing that helps in converting prospects to customers and then turning those customers into delighted or actual paying customers/clients. Marketing automation helps companies in generating revenues and providing an excellent return on investment.
Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey
With marketing automation software, small and medium businesses can send automated messages to target leads and customers via emails based on the customer behaviour and actions.
Several rules or workflows can be designed to automate messages and channels best suited for the case. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.
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