Advertising your products or services is significant for the success of your business, as it is a mean of attracting your customers and thereby, increasing sales. There are several ways of advertising your business, such as through the Internet, newspapers, magazines or television in location based advertising by which you can target a particular location and create the awareness and bond with the local customers who play a key role in sales or demand for particular company or showrooms or even malls.
Location-based marketing is a long-proven marketing strategy. Whenever it becomes apparent that a large portion of one’s best potential customers reside in a particular geographic location, a business will focus its marketing activities on that location.
Geofencing marketing is location based SMS where a user’s location is recorded via the operator, and advertisements are only shown to people in a specific location target.
Location Based Advertising sounds like it could be a very good thing for many organizations. Here are just a few of the benefits that it can bring your company
Geo-fencing closes the gap between in store, project location marketing and your broad range advertising campaigns.
Trigger campaign based on your customers' location at the right time with personalized, contextual text messaging based on their location in a radius.
90% of text messages are open and read within 3 minutes of delivery. Enhance your marketing by creating touchpoints with customers in the most direct way.
Since it is a targeted form of advertising the costs may be lower than you would assume. You can get started with a smaller campaign and grow your range and reach as you see fit.
When people receive advertising for brands they see nearby, it helps them connect with you and become better aware of what you offer.
All of the other benefits come together to give geo-fencing a high ROI when compared to other forms of marketing.
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